Growing Your Dental Business Show

No Insurance, No Problem: How Membership Plans Drive Practice Growth

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Show Notes


What happens to the patients who walk through your door without dental insurance? For many practices, they come in once, hear the cost of coming back, and quietly disappear.

In this episode of Growing Your Dental Business, host Jacquelyn Hurley sits down with Josh Rich, Head of Partnerships at Clerri, the dental industry’s leading membership platform, to talk about the more than 70 million Americans without dental insurance and what it takes to actually serve them. Drawing on 15 years in health tech and a personal story that turned him into a believer, Josh explains why membership plans have moved from a nice-to-have to a real growth strategy, and what separates a platform like Clerri from a practice trying to run a plan on its own.

Together they explore why more patients are choosing membership over traditional insurance, how the right plan keeps patients coming back and saying yes to care, and the three things that set Clerri apart: compliance, case acceptance, and people. Whether a practice is fully fee-for-service or just looking to better serve its uninsured patients, this conversation is a practical look at meeting patients where they are.

SHOW NOTES

In this episode:

  • Why the patients without insurance are so often the ones practices lose, and how membership plans change that math
  • What’s driving the shift: insurance complexity, more practices going out of network, and patients growing comfortable with subscription-based care
  • The difference between running a membership plan yourself and using a platform, told through Josh’s own five-month-waiting-period story
  • How Clerri automatically identifies uninsured patients and educates them on their options, so the whole conversation doesn’t fall on the front desk
  • The three buckets where Clerri stands apart: state-by-state compliance and licensing, case acceptance (including native Cherry patient financing), and a support team that becomes an extension of the practice
  • Why educating every patient about the plan, insured or not, drives the most success, since an insured patient today may be uninsured tomorrow
  • The bigger picture: over 70 million Americans without dental coverage, and what expanded access means for patient health and practice growth

About the guest

Josh Rich is Head of Partnerships at Clerri, the dental industry’s leading membership platform, with 15 years of experience in health tech. He lives in Utah with his wife and kids.

Connect with Josh and Clerri

  • Website: clerri.com (book a consultation there)
  • Email: jo*******@****ri.com

Special offer

For the month of August 2026, Clerri is offering 50% off the setup fee for any practice that wants to give it a try. No long-term commitment, just a chance to see if it’s the right fit.


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