One Procedure, $1.5M+ in Additional Collections at a 90% Margin: The Best-Kept Secret in Dentistry
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Show Notes
Episode 78: Scott sits down again with Justin Warcup, a pediatric dentist in Dallas-Fort Worth, to break down the numbers behind pediatric airway dentistry and the system he built to scale it, called the BRĒTH Method. Cases run $4,000 to $9,000, case acceptance sits at 52%, and in just three months of focused marketing, Justin scaled from 4–5 cases a month to averaging $130K+ a month, increasing his profit by an estimated $1.4 million on top of his existing practice revenue.
They dig into the real math: why the procedure costs so little to deliver, and why Justin says it’s simpler clinically than routine cases most general dentists already do every day.
In this episode:
- The exact fee range behind this procedure ($4,000–$9,000 per case)
- The case acceptance numbers: 52%
- How averaging $130K+ a month in new case starts breaks down to roughly 90% profit
- What the clinical treatment actually looks like, and why it’s simpler than most dentists assume
- Who can realistically add this to their practice (pediatric dentists, general dentists, and orthodontists)
- Info on Justin’s upcoming BRĒTH Method training event in Dallas-Fort Worth (September 18–19)
Learn more about the BRĒTH Method: justinwarcup.com
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