Psychology of Buying Series, Part 3: Apple
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Show Notes
Bulletproof Dental Practice Podcast Episode 256
Host: Dr. Peter Boulden
Key Takeaways:
Introduction
1. Patent
2. Value Packaging
3. Modified Prototype/Software/Hardware
4. Luxurious Feel Of The Box (Packaging)
5. Unboxing Videos
6. Multi-Sensory Experience
7. Attention To All Details
8. Work On Things That People Won’t Necessarily See
9. Understanding Of Human Psychology When Shopping
10. Keeping iPhone Boxes
References:
Bulletproof Summit
Mighty Networks: Bulletproof Dental Practice
Tweetables:
Audit your sensory experience from top to bottom. Dr. Peter Boulden
Show, don’t tell people about the product. Dr. Peter Boulden
Success leaves clues in all industries. Dr. Peter Boulden
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