Bite-Sized Dental Marketing

Quick Bites: Why We Hate Your Comfort Menu

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Show Notes


Your chair comes with a weighted blanket and headphones. So why do patients still dread the visit?

Comfort menus get sold as the easy way to stand out. Our take: comfort menus are the cherry on top, but a poor substitute for the actual dentistry.

What starts as a hot take turns into the kind of honest disagreement you rarely hear two people in this business say out loud.

If you’ve been treating amenities as your differentiator, this one’s for you.

Welcome to Quick Bites:

This isn’t our usual episode. It’s a candid, unfiltered heart-to-heart between the hosts on something we have a hard take on. A bit of a call-out, said with love, because we’d rather be honest with you than safe.


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