The Dental Operatory Fallacy
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Show Notes
"When a dentist invests millions of dollars into a practice, who should that office be designed for?"
The patient?
The clinical team?
Or the dental equipment sales quota?
For decades, the industry has answered this question the same way, and most dentists have never stopped to question it.
The greatest dental offices are not remembered because they had the most operatories.
They are remembered because patients felt cared for from the moment they walked through the door.
Perhaps it is time we stopped asking how many operatories can fit into a building…
…and started asking how many extraordinary patient experiences can be created inside it.
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