The Making Of Bloom Dental Co. – TWELVE
The Dental Podcast Directory is Proudly Made Possible By
Show Notes
EPISODE 12 “The Business of Branding, Banned Words, and Burst Water Heaters”
In this week’s episode Dr. Ashley Joves, Dr. Toni Torres, and Collin dive deep into the "messy middle" of the startup journey—moving from the dry world of legal paperwork into the high-stakes world of branding and insurance.
If you’ve ever felt overwhelmed by the "invisible" work of being an owner, this episode is a must-listen. Toni and Ashley pull back the curtain on the mistakes that cost six figures and the aggressive credit strategies you need to secure a massive cash runway before your loan even hits the bank.
What You’ll Hear in This Episode:
08:15 – The Paperwork Foundation: PLLC vs. DBA • Why Toni filed for a PLLC • The crucial step of filing a DBA so the bank can actually accept your checks • Why your legal name and your brand name don’t have to be the same
16:40 – Credit Card Hacks: Why you should ask for an $80k limit • Toni’s advice on overestimated monthly spend to avoid a cash flow crunch • Ashley’s "ego bruise": The $100 credit limit increase story
25:30 – The Soul of the Brand: Working with Studio 8E8 • Moving away from the "toothbrush and tooth" logo for a boutique aesthetic
34:15 – Trademark Wars: The $$$$ mistake • Ashley’s horror story of a LegalZoom • Why you have to "defend your mark" once you own it
45:10 – Insurance & Scheduling Hacks • The "Banned Words List" • How Bloom Dental Co. handles no-shows with the "Final Attempt" text
55:00 – What saved Toni’s life this week? • Winning the insurance appeal and finally finishing that Nevada State Board inspection
Toni is hitting a technical wall with Open Dental and needs the community’s help! Since Bloom Dental Co. takes so many prepayments, her 'unearned income' reports are showing a negative value for the month once the procedures are completed.
The Question: If you take prepayments, is this normal? Are you seeing negative values on your aging reports, or is there a 'secret click' in Open Dental to post these prepayments more cleanly? If you're an OD PRO, let us know!
Connect with Toni: Instagram: @the.joyful.dentist • @bloomdental.co
Connect with Ashley: Instagram: @ashleyjovesdds
This episode is made possible by:
Studio 8E8 — Dentistry’s story-driven growth agency for startups. Learn more at https://s8e8.com/vsl
Net 32 — The online marketplace to compare brands and prices so you never overpay. Check them out at net32.com/themakingof
Find Out More
Thank you for listening to The Making Of podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.
SUBSCRIBE to our NEWSLETTER HERE
Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.
Questions or comments? Feel free to contact us at – th****************@***il.com
Follow us on Instagram or Facebook and improve your dental practice every day!
Have you subscribed? Don't miss a single episode!
Subscribe to The Dental Podcast Directory Newsletter for Incredible Convenience
There are so many dental podcasts that publish great content, but it’s impossible to subscribe to all of them. Three days a week, we send an email newsletter with links to all of the recent podcast episodes published by dental-specific podcasts. To get this newsletter, type your email below and click subscribe.
Audio Disclaimer:
The audio available here uses the podcast creator’s RSS feed to pull the audio file. We do not download or host any of the audio files on our website. If the audio player is broken or the audio is no longer available, it may be that the podcast is no longer live or that the content was moved to another podcast host. If you find an error or need to make a change, please contact us by opening a support ticket. Click Here to Open a Support Ticket
Leave a Reply