The Making of SMILE & CO. – Episode FOUR
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Show Notes
Welcome to the fourth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves' story as she discusses her brand identity and the headaches of being a busy entrepreneur with kids. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen closely, because you won't want to miss this week's episode!
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Time-Stamped Show Notes
1:21 Recap of last week and intro.
3:40 This week Ashley is working on IT, cabling, and branding her website.
4:07 Ashley mentions her cousin, Steve Joves, who is helping her with graphic design.
4:37 Ashley talks about having a booth at the Intel company picnic on June 24. It's thousands of employees and it's a big deal. She talks about which freebie she could give away.
6:00 How much goes into a logo?
9:00 The feeling behind her brand is casual luxury: All the amenities of Four Seasons with a casual vibe.
9:56 Cool music on Fridays
11:00 How are you going to be the purple cow? How are you going to differentiate yourself?
14:18 The Intel picnic is about getting out to say hello and collecting emails.
14:48 What it's like working with Dr. Anissa Holms of FBIGNITE and how she helps dentists grow their businesses.
17:10 Ashley discusses her contractor needs, from IT to cabling, and more.
22:17 The top priority is to have freebies at the Intel picnic, but what kind?
23:34 Michael discusses the Red Bull empty can marketing tactic.
23:50 Alibaba is a possible place to get bulk items for affordable cost.
24:23 Ashley talks about Unlock the PPO and why she's so happy about the service. She found them on a Dental Town thread.
25:45 Michael gets Lisa Weber of Unlock the PPO on the phone to discuss how they neg
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