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Show Notes

You hit the boost button, a million people saw your post, and your phone rang exactly zero more times. If that feels familiar, it’s because boosting is a dopamine hit with no strategy behind it. Just a great way to dump money into Facebook and reach people who live three towns away and are never coming to your chair.

Something most practices miss is that the organic content they’ve already posted is a free testing ground for ads. Real viewers have already told you what lands. Paid media just turns up the volume and points it at the right people.

In this episode, Eric and Sara pull apart how organic and paid social are two different tools that only work well together. They get into how Meta targeting actually works for a neighborhood practice, why the boost button keeps failing you, and the three places nearly every campaign quietly breaks.

Here’s what we get into:

• Why the organic post that did well on your feed is already “ad-worthy”
• Why the boost button hands you a vanity metric but doesn’t fill chairs
• The intent gap between organic and paid
• The three layers of a Meta campaign and what you need to know
• Why the same ad shouldn’t go to someone who’s never heard of you and someone ready to book.
• Why stock imagery quietly kills trust in healthcare
• The problem of unread Facebook messages

Need help along the way? Reach out to our team.

#socialmedia #practicegrowth #googleads