It’s the 100th episode! For this milestone, we brought Sabri on to answer the most burning listener questions! We also filmed this episode so you can watch on our YouTube Channel here https://www.youtube.com/watch?v=RGXrYGzkl-o. :11 – When should I begin phasing out of PPOs? 16:55 – What do I need to do to build a good team?…
Marketing can be expensive, and the costs only rise over time, so it’s always a good idea to focus on maximizing the results of your marketing as much as possible. That means both having the right strategy for external marketing and streamlining your internal processes. So in this episode, Jeff outlines the step-by-step checklist we…
Does your production go up and down unpredictably from week to week and month to month? It may not actually be as “unpredictable” as you think. There is a specific reason for it! And that’s what Jeff covers this week: why you have big swings in production and how to make it more consistent so…
So you’ve done the math: in order to meet your goal for the month, you need to produce X amount per day. Wouldn’t it be nice if you could just get that production lined up consistently every day and meet your goals like clockwork? That is possible with good planning! And if it’s not happening in your…
How is your practice really doing from a performance perspective? How “healthy” is your business? Just looking at revenues or going by gut feeling aren’t a good way to measure the true health and performance of your practice! There are five key areas to analyze to get a proper picture of your office, which Jeff…
Has this ever happened to you? “We saw double the usual number of new patients this month—so why did production barely go up?” Or, “We expanded into more chairs and added a provider—but why didn’t our collections increase commensurately?” Sometimes when you’re trying to grow, you can see diminished returns even if it seems like…
This week, dental marketing expert Dan Brown joins Jeff to discuss the most important aspect of your marketing: social proof. He describes what it means and how focusing on it has been helping many of our clients double, triple, or even quadruple their new patients without adding a big marketing expense. The MGE New…
This week we bring in special guest Jeff Santone to discuss the three most common barriers to increasing practice revenues. Jeff speaks from his experience having run two highly successful offices and lecturing to, meeting with, and observing hundreds of doctors from all over the country on a monthly basis as MGE’s New Client Services…
Embezzlement is a lot more common in dentistry than you may think, and it’s not always easy to see if you don’t know what to look for. So this week, Jeff discusses the signs that you may have an embezzlement problem as wellas some simple things you can do to prevent it from happening to…
For a while, postcards were all the rage in the world of dental marketing. Then we had Google ads, then Facebook ads, then “implant funnels”…all going in a digital direction. So, should you focus purely on digital marketing nowadays, or is it still worth including direct mail in your marketing strategy? That’s what Jeff discusses…