In today’s episode, I unveil my secret sauce, what I call Scientific Marketing, and how I use it to create successful marketing campaigns. It’s the same process used by some of the most influential people in history…people like Leonardo Da Vinci, Albert Einstein, Thomas Edison, and countless others. What makes this process so effective is…
You are going to love this episode on social media! We have two awesome guests that provide timely perspective from both the external/marketing side as well as the internal/practice side. And what’s even better…they are twins 🙂 Alex Virden & Dr. Jordan Virden Menefee join me as we dive into… Current state of social media;…
How do you know what to look at when you are evaluating marketing campaign performance? Which analytics really matter? In today’s episode, we dive into: How to avoid the emotional roller coaster that can come with evaluating your marketing performance Why you are NOT necessarily your own patient when it comes to marketing Case study…
In today’s episode, we will be diving into a topic that I get really excited about because I’ve seen sooooo much success with it and that is email marketing. We discuss the WHY behind email marketing Why I believe it’s the marketing backbone of your practice I share the nuts and bolts of email marketing…
Wading through the murky waters of Search Engine Optimization (SEO) can be challenging to say the least, especially when you are a dentist trying to compete against dozens of other dentists within the same geographic region. Enter John Vuong, Founder and President of Local Search SEO. John and his company have dedicated the past decade…
Patients love, and tend to be more loyal to, practices whose values align with their own.(This is true with all industries) Cause marketing is a way to demonstrate your company values to patients in a way that, can be both meaningful as well as engaging. Daniel Dudley of Make-A-Wish Utah joins us today to talk…
A lot of people are asking for and hoping for things to return back to normal. But the reality is that it simply won’t go back to normal. There will inevitably be a ‘new normal’ and the great thing about that is that possibilities in that space are completely endless. If you start planning now,…
Our goal with this podcast is to help practices increase their sense of direction, confidence and capability in their business. We are living through an unprecedented time right now with COVID-19- uncertainty, fear, concern, and anxiety about the future But does not mean that we have to shut down, and curl up at home, and…
Have you ever had the thought of adding another practice? Of growing and expanding in order to serve more patients? Then you will love this episode. Vince Dilley, Founder and CEO of Platinum Dental, took a risk and acquired his first dental practice back in 2012. And despite many challenges and unexpected turns, he has…
The time has come. You have made the decision and you feel good about it. Years of effort, work, time, and money have been invested into building a thriving practice. And now it’s time to sell. What do you do? How do you get started? What is the best way to sell in order to…