Cause marketing is a great way to demonstrate your commitment to the community by partnering with local organizations for a good cause. Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide. We take a close look at how Cause Marketing can: Build long-term…
If you are thinking of buying, selling, or merging your practice then this episode is for you. Whether this is your first deal if you’ve been through this before, this interview will help you navigate the transition process in the most successful way possible. Joining me on the show are two people who have assisted…
Most practices tend to use a ‘copy cat’ approach when it comes to marketing. (They typically look at what their competitor down the street is doing and then do the same thing) But that strategy leads to unpredictable results because you are not showing up as a truly unique, different option to potential patients. You’re…
Yes, we’ve all wanted to transition away from PPOs and move towards Fee for Service. But what does that actually look like? How do you go about even starting? As a follow up to our earlier podcast on a similar topic, I invited Dr. Chad Johnson to join the show and share his first-hand experience. Not only…
Are you charging the right fees? This one strategy has an enormous impact on your practice profitability. In this episode, I’m joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on. Specifically, we dive into: The fact that you are NOT competing with dentist down the road,…
Strategic practice growth comes from understanding your current position and where you’d like to be in the future. In this episode, guest Tim Kelley and I dive into which 8 numbers/metrics you should be keyed into as you look to scale your practice. We also dive into: Two specific areas of opportunity for EVERY…
Who else is ready to break free from lousy PPOs?? Being tied to certain PPOs is a lot like paying taxes: the little reward you receive in the end never seems to add up to the amount you put in. But many dentists wonder…Is it really possible to cut ties with a PPO and avoid…
What are YOU going to do in 2021 to help grow your practice? With the competition the way that it is, if you are NOT dedicating time and effort towards promoting your practice, you will get passed up. Devin Schumacher joins me on the show to discuss the #1 way for dentists to win in…
With the outbreak of Covid-19 , many practices didn’t know what to do or when they could open their doors again. Some chose to wait it out, hoping that they could survive that long. A few other practices started to embrace teledentistry into their operations. Now in early 2021, we are still in grips of…
Does your online reputation (reviews, social media, listings) actually reflect your patient experience? For a lot of practices, that answer is ‘no.’ This causes friction for prospective patients and makes it harder for them to schedule an appointment. In this episode, I talk with Angela Byrnes, Director of Client Services for Roadside Dental Marketing, about…