In this episode of the Dental Marketing Secrets Podcast, I talk about something that doesn’t get discussed enough in dentistry: the power of being liked. Drawing from Dr. Robert Cialdini’s book Influence, I explain why patients don’t always choose the most technically skilled dentist. More often, they choose the one they feel most comfortable with….
In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray dives into the idea of social proof and why it plays such a powerful role in how patients choose a dental practice. Whether we realize it or not, patients are constantly looking at reviews, testimonials, and referrals to decide who they trust. Discover why…
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini’s book, ‘Influence: The Psychology of Persuasion.’ He explains how small commitments can lead to larger decisions, particularly in the context of dental practices. Discover the importance of helping patients build a positive…
In this episode of the Dental Marketing Secrets Podcast, I introduce the psychology behind why patients say yes, drawing from Dr. Robert Cialdini’s book Influence. We start with the first principle, reciprocity, and why it plays such a powerful role in building trust and confidence in dentistry. I break down how education, time, and experience-based…
Patients today have more choices than ever, and most dental practices sound the same online. Clinical skill is assumed. Convenience is expected. The question is, how do patients decide which practice to call? In this episode, we explore why a clearly defined brand personality has become one of the most powerful tools for standing out,…
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray breaks down why video has become one of the most powerful tools for building trust and improving patient conversion… and why most dental practices still aren’t using it effectively. A lot of practices are so focused on getting new patients that they overlook the…
In this episode, Mark Thackeray discusses the critical importance of setting expectations in dentistry. He emphasizes that unmet expectations lead to frustration for both patients and practices. By clearly communicating what patients can expect before, during, and after their visits, dental practices can enhance patient comfort, increase treatment acceptance, and foster trust. Takeaways Setting expectations…
Join Mark Thackeray in this episode of the Dental Marketing Secrets podcast as he uncovers the top patient sources that can elevate your practice in just five minutes. As we step into a new year, it’s the perfect time to reflect on past strategies and set impactful goals for 2026. Learn why many dental practices…
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the impact of economic slowdowns on dental practices and the importance of adapting marketing strategies accordingly. He emphasizes that while demand may not disappear, patient behavior changes, requiring practices to maintain visibility and trust. Mark shares insights on optimizing conversion rates, building authority,…
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the challenges faced by doctors who have traditionally relied on word-of-mouth and quality service for patient acquisition but are now experiencing a decline in patient numbers. He emphasizes the importance of understanding market shifts, tracking patient sources, optimizing online presence, leveraging Google reviews,…