If ground marketing leaves you facing closed doors, it’s time to discover a new path in with the ARENA strategy! In this episode, we unpack the ARENA Framework—an actionable decision-making tool uniquely designed for ground marketers facing objections and rejections in the field. You’ll discover how to Assess the true reason behind a “no,” Reframe…
Change is never easy, but every bold decision shapes the story of your entrepreneurial journey—just ask Dr. Jessica Pushee, who returns to share the honest highs and lows of her first year running a dental practice in Foxboro, Massachusetts. From the start, Dr. Pushee made gutsy moves, including staying out of network with a major…
How do top dental practices fill their chairs without spending thousands on ads? This episode is your practical roadmap for launching an effective ground marketing strategy on a razor-thin budget, leveraging your time in the community instead of spending big. We’ll demystify the process, showing you how to dedicate just 90-120 minutes per week, split…
Still relying on “How did you hear about us?” as your only source of patient insights? It’s time for a smarter way to track! In this episode, we dive deep into the world of marketing with Amanda Kepshire, a senior vertical marketing manager at CallRail, who reveals how industry-specific insights can revolutionize the dental marketing…
How can you connect your dental services to a community already obsessed with personal wellness? In this episode, we explore how fitness centers are filled with community-focused, wellness-driven members, and can become your office’s most fruitful referral partner. We break down the deep psychological and behavioral alignment between gym-goers and serious dental patients, explaining why…
Want to stand out in a crowded dental landscape? It might all come down to when you start learning. In today’s episode, Dr. Chad Johnson opens up about the bold decisions and defining moments that set his dental career apart from day one. With an unwavering commitment to learning, Chad jumped straight into post-grad education,…
What if the secret to filling your practice with loyal patients isn’t online; it’s waiting right in your neighborhood? In today’s episode, Michael sits down with Dr. Kapil Kella of Lakeshore Dental Studio to uncover the often-overlooked art of ground marketing. Dr. Kella takes us behind the scenes of his thriving practice’s journey, sharing the…
If you’ve ever felt the weight of ambition pull you away from personal fulfillment, this episode is your honest roadmap back to balance! Dr. Simone Ellis opens up about her early years as a practice owner: navigating the pressures of rapid growth, leadership, and the unspoken toll of relentless hustle. In this conversation, Dr. Ellis…
If your referral requests have ever felt forced or unfruitful, it may be time to switch gears! In this part 2 episode on the Ground Marketing series, we reveal exactly how to transform referral relationships from awkward cold calls into genuine professional alliances through proven, effective scripts tailored for every type of specialist. You’ll discover…
What happens when a dentist swaps the race for patient volume for a practice built on quality care and real satisfaction? In this episode, Dr. Ahad Ahmed unveils his unique approach to running a general dental practice: from launching his first office in 2023 to opening a second, all while navigating the hidden challenges of…