Why do some pediatric practices become local favorites while others fade into the background? In this episode, Michael delves into the psychology of ground marketing tailored for pediatric dental practices, revealing why trust is the foundation for building lasting relationships with local families. He unpacks the dual priorities facing dentists: winning over discerning parents with…
What if every step of your patient’s journey—not just your care—felt extraordinary? In this episode, Michael sits down with Santosh Patel for a deep dive into building a practice where being obsessed with patient experience is the rule, not the exception. From the very first online interaction to the moment patients step out the door,…
Nonprofit partnerships could be your new secret to building an unshakeable reputation in your local community! In this episode, Michael pulls back the curtain on why people trust causes more than advertising—and how dental practices can borrow that trust to spark greater engagement and genuine social proof. You’ll discover the psychology behind strategic nonprofit collaborations,…
Get the “Weekend Dominator Strategy ( How to turn your schedule into your greatest marketing tool)“ for FREE here! Discover how this dentist used high-tech innovation and low-overhead strategies—powered by his love for video games—to build his startup from the ground up! In this episode, Dr. Tej Shah invites us into his multifaceted world, sharing…
What if one afternoon could fill your Invisalign schedule and turn your practice into a buzzing local hotspot—all without relying on social media algorithms? This episode dives into the blueprint for hosting a high-converting Invisalign Day using battle-tested ground marketing strategies. You’ll discover why simply putting up a few flyers or sending out generic emails…
Unlocking better insurance reimbursements isn’t about luck—it’s about knowing the rules of the PPO game and playing to win! In this episode, we sit down with Dana Moss, an expert in PPO insurance allowables, to reveal the negotiation secrets that empowered her (and countless dental practices) to dramatically boost revenue. Dana’s hands-on approach, honed…
Ever felt discouraged after being turned away by a local business, wondering if your efforts in ground marketing were truly worth it? This episode of the Ground Marketing Series unpacks why the most successful marketers are the ones who keep showing up, even after a “no.” We dig deep into the art and science of…
Who’s picking up your office phone—and are they turning callers into loyal patients or missed opportunities? In this episode, we meet Eric Hubbard, founder of Pain-Free Dental Marketing, to uncover the remarkable origin story behind his company. Eric shares raw memories from his rural Oklahoma upbringing, his mother’s courageous fight with cancer, and the pivotal…
What are the must-have qualities of an excellent ground marketer for your practice? This episode pulls back the curtain on the secrets to building an unstoppable ground marketing team—one that doesn’t just spread the word, but truly connects with the people you want to serve. Today we dive deep, cutting through the noise of traditional…
Why do so many dentists feel trapped in contracts with marketing agencies that just aren’t delivering results? This episode gets right to the heart of the issue, revealing the hidden pitfalls that can turn a well-intentioned marketing investment into a costly mistake—and, most importantly, how to avoid the same fate. Ali is back on the…