How can small dental practices leverage big-business buying power? In this episode, we chat with Mike McCoy, the visionary behind Dental Collective, who helps independent practices save big on high-end dental products and services. Raised in a family immersed in the dental sales sector, Mike shares his personal journey and expansive experience working with industry…
Are you reaching the right audience or casting your patient net too wide? In this episode of the Ground Marketing Series, we unravel the secrets behind targeting the perfect patient audience to boost the success of your marketing strategies. We dive deep into the art of identifying and defining your ideal patient personas by analyzing…
Could your Google Business Profile be the untapped goldmine your business is missing? Today we’re unpacking the essentials of Google Business Profiles with renowned expert David Kaminski, who reveals strategies to elevate your practice’s online presence without relying on traditional advertising. David reveals a wealth of practical tips that can help practices increase their visibility…
Can simply showing up in your community drive a successful marketing strategy, or is there a deeper game in play? In this episode of the Ground Marketing Series, we’re exploring the fundamental tools and strategies that translate presence into meaningful growth. Contrary to the notion that just “showing up” is enough, I’m uncovering the structured,…
Hiring and practice management can be tricky for independent practices… So today we’ve brought on Dr. Sarah Blair, a renowned dental consultant whose experiences and insights offer a masterclass in dental practice management. From her early days at Ohio State University to owning a practice of her own, Sarah’s story is filled with real-world lessons….
Ever wonder why some patient interactions just click while others fall flat? In episode two of the Ground Marketing Series, we explore the powerful intersection of human behavior and effective marketing strategies. By tapping into the science of trust and first impressions, you’ll learn how to craft genuine connections that resonate. We delve into…
Could your practice be unknowingly losing money through your website? In this episode, I sit down with Ali Soufi from DocSites to unpack some of the most common yet costly misconceptions that might be holding your practice back. We dive deep into the often-misunderstood world of website costs, emphasizing the crucial roles of customization and…
Dive into the world of ground marketing with our inaugural episode of the Ground Marketing Series, where I reveal its powerful impact in the dental industry! Unlike traditional digital marketing strategies, ground marketing leverages face-to-face interactions to cultivate trust and boost brand awareness by meeting potential patients in their natural surroundings. This episode explores the…
Want to hear from someone who’s been through it all, from associateship to acquisitions to a successful startup? This episode dives into the remarkable journey of Dr. David Rice, who masterfully blends the art of dentistry with entrepreneurship. Based in St. Petersburg, Florida, Dr. Rice travels to East Amherst, New York, where he practices,…
Did you know that up to 40% of calls could be going unanswered even during working hours in your practice? In this Monday Morning Episode, I chat with Miles Beckett from Flossy, whose challenging the status quo with an audacious question—should you fire your staff to make way for cutting-edge AI technology? We explore…